29 Aug Society Nine: Boxing Gear Designed for Women Athletes, Fighters In and Out of The Ring
Founder: Lynn Le
Society Nine is the brand for strong, empowered, diverse female athletes who are fighters in and out of the ring. The Society Nine team composition team is indicative of their philosophy and comprised of athletes, serious practitioners and instructors/trainers in various MMA, boxing and extreme sports – so they take their sporting gear very seriously and care deeply about their athletes and customers’ performance.
Society Nine’s products, like their boxing gloves, were created by harnessing the knowledge, feedback and body types of nearly 100 women in early stages of their development. They learned what these women fighters loved and hated about products they currently train with, as well as understand the dimensions of their hands – women with hands as small as children’s, all the way to women whose hands were maybe as big as men’s, yet still slender. These women felt like they were risking injury, and their training was being compromised because they were making adjustments to product that wasn’t created to fit them. Society Nine is changing that.
Why we love Society Nine: Society Nine is committed to making gear and apparel that tout performance while looking good – and they are committed to innovation, as well as beauty in function.
Globally Spotted by: Chiara Condi