Parampara – Global collective of vintage stores
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Parampara – Global collective of vintage stores

Parampara – Global collective of vintage stores

Founder & CEO: Anjali Bhatnager

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Parampara (formally SoBo Community) is a new global marketplace to discover and shop hand-picked and quality assured second hand and vintage fashion. All items are offered by professionals from stores around the globe.

Parampara aims to be the go-to place for the best vintage shopping from around the world. They will continuously inspire and encourage people to shop for vintage fashion in a way that is personalised, accessible and easy. The Parampara ambition is to help people discover the implicit value of clothing – Creating happy, confident & conscientious shoppers along the way.

Browse through an ever-updating list of fashion items that are carefully curated by our individual partner stores.

They offer worldwide delivery on all our items including pick up options from your local store or from a store in a city you are traveling to.

Anjali Bhatnagar is the Founder of Parampara.
She’s a professional with a PhD in Physics, followed by 20 years multi-industry and cross-disciplinary experience as leader and manager from international companies like Telenor, Geodata, Creuna, Halogen and Design without Borders. 

Anjali is a technology enthusiast and early adopter by nature.

Website: Parampara.co