28 Feb ReelFruit – Unlocking the value in Nigeria’s fruit value chain.
Founder & CEO: Affiong Williams
ReelFruit’s had its humble beginnings in a small apartment in Surulere, Lagos. In 2012, founder Affiong birthed the idea of a new snack company; A first-of-its-kind that would offer dried fruit snacks, made in Nigeria but sold to the world. With this dream in mind, they launched their first range of dried mango and pineapple in March 2013, and their first lucky break came from Prince Ebeano Supermarket, Lekki, who stocked our products – and the rest is history.
A driving force at ReelFruit is ambition. They are doing what no company in Nigeria has done before. They’are not only creating a unique snack business, are also improving the fruit value chain at the same time.