26 Feb ImpactMapper – Transforming how we track, measure and communicate social impact
Founder & CEO: Alexandra Pittman
ImpactMapper is all about transforming how people track, measure and communicate social impact.
Many of the tools that people use for tracking social change are overly burdensome and focused on minutiae that take creative time and energy away from the field.
More often than not, we privilege quantitative metrics in the sector, often because they are easier to measure, but they don’t tell the whole story—especially when thinking about longer term societal change processes, like increasing human rights and eradicating racial and gender inequalities, which takes longer than 2-3 years to achieve. This means that we might not be funding the right change-makers that will truly transform the world and end social, racial and gender inequalities. We can and must do more.
With the ImpactMapper platform it is easy for users to track trends lying latent with stories, and other text data formats, so they can be tracked along with other quantitative metrics. The tools help organisations think through what data could be useful and a catalysing force for good in communities. This also helps clients think through institutionalising processes for creating of cultures of learning and offer a platform so users can easily share lessons across different groups.
ImpactMapper has been built on a strong foundation of social justice values (equality, participation, voice) and based on the needs of and collaborations with feminist, human rights and social justice advocates and evaluators.