17 Jul Icon Undies: Overcome Bladder Leaks Without Shame
Founder: Miki Agrawal
They say, “we don’t believe in TMI”. Instead the philosophy behind Icon undies underscores that no woman should be held back because of her body. 1 in 3 women experience light bladder leaks and Icon Undies is here to help keep you dry on the sly. Icon undies are designed by women in NYC and made by women in Sri Lanka at a family-run factory that has an outstanding commitment to providing supplementary education and training to its female employees, empowering them to become leaders in their communities. Icon replaces bulky pads and pantyliners, because who wants to feel like they’re wearing a diaper? No one!
Why we love Icon: Not only is Icon taking the taboo out of issues and products that give women comfort and help them feel confident, Icon also helps address fistula, through the Fistula Foundation. Fistula is a problem that affects one million mothers who too often give birth without access to medical care, that leaves a woman severely incontinent. 1Million women suffer from this condition, but fewer than 20,000 are treated each year. Every Icon purchase helps fund treatment, recovery, and life-changing surgeries for these women.
Globally Spotted By: Priti Ambani