GlamST: Virtual Makeup Bar Lets You Trial Beauty Products Anywhere!
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GlamST: Virtual Makeup Bar Lets You Trial Beauty Products Anywhere!

GlamST: Virtual Makeup Bar Lets You Trial Beauty Products Anywhere!

Founders: Carolina Bañales and Agustina Sartori

GS_LocationLogo_darkgrey Uruguay

Do you wish you could try on pretty makeup before buying to make sure it’s the right one for you? Your wish is GamSt’s command. It’s a virtual fitting room for cosmetics, which helps women find the perfect look without applying any real makeup.

GlamST is a 500 Startups company co-founded by Carolina Bañales and Agustina Sartori, two  telematics engineers, with the goal of changing the way women buy beauty products. GlamST helps retailers and beauty brands provide a multichannel and customized experience giving customers freedom, creativity and choice through a mobile and web experience. Users can try makeup on their selfie (using a Virtual Makeup API which generates realistic images of the applied makeup). It is a new way of interaction in the purchasing process while making warm introductions to new shades, products and brands and reducing the barrier to experiment with the best look.

They are supported by internationally acclaimed brands such as Maybellline, Yves Saint Laurent, Dior, Lancôme. GlamSt’s virtual fitting rooms can be found at Duty Free areas in Uruguay and Argentina.

Why we love GlamSt:  GlamSt helps women experiment with their looks without paying a heavy price tag upfront while helping them understand their beauty needs. The makeup bar that’s always open!


Globally Spotted by: Priti Ambani