Clue – World’s fastest growing period tracking & fertility app
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Clue – World’s fastest growing period tracking & fertility app


Clue – World’s fastest growing period tracking & fertility app

Co-Founder & CEO: Ida Tin

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Clue is the world’s fastest growing period tracking and fertility app. It calculates and foresees users’ periods, fertile windows and premenstrual syndrome (PMS) and informs them about when they are the most or least likely to get pregnant. Available for free on iOS, Android and Apple Watch, Clue is confident, scientific – and not pink.

Clue believes that technology is the future of family planning. It’s just the beginning and Clue is at the leading forefront of this revolution.

Numerous major media have greatly praised Clue, including TechCrunch (“Clue is the most underrated app ever”), BuzzFeed, Wired (“Hottest Startups 2015”), Cosmopolitan (“We love Clue”) and The Huffington Post (“Awesome”).

The Berlin-based startup has the backing of prestigious investors such as Union Square Ventures; Mosaic Ventures; Groupe Arnault, the controlling shareholder of LVMH Moët Hennessy – Louis Vuitton; Brigitte Mohn of Bertelsmann; and entrepreneurs from Spotify, SoundCloud and Dropbox.

To date, Clue has more than 10 million active users worldwide and, in 2016, was named the most accurate free period tracking app in an extensive 2016 study published in the journal Obstetrics & Gynecology, a publication of the American College of Obstetricians and Gynecologists.

Ida Tin launched Clue in 2013, as she felt that reproductive health is an incredibly foundational and central part of our lives, but there’s a real lack of clarity for women over this generally. That starts the moment a woman has her first period, and begins to manage that part of her life, and continues as she chooses whether or not she wants to use birth control and, if so, which method to use.

When Ida was about 30 she realised that her form of birth control wasn’t working for her, but was unsure of alternative options. She thought it was insane that we were able to put a man on the moon, but we didn’t have a tool that would help us understand our body’s own patterns. This drove her to launch Clue – an app that could clue people in with personalised health data to give them awareness of the unique patterns in their bodies and their cycles. In March 2018, Clue launched a new website, becoming the first menstrual health hub, providing empathetic, reliable and scientifically accurate information regarding female health.