As We Are Now – Style, comfort and sustainability
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As We Are Now – Style, comfort and sustainability


As We Are Now – Style, comfort and sustainability

Founder: Anette Miwa Dimmen

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AS WE ARE NOW is a Norwegian lifestyle brand with a mission to redefine traditional product categories to meet the demands of modern women.

Anette Miwa Dimmen often wondered why high quality, sustainable fabrics and materials were so hard to find in popular retail products for women. She realised that the link between innovation, design, sustainability and branding connecting smart products with modern women was missing. 

As a result, women like herself who want not only smart functionality at affordable prices but also contemporary design and brand values corresponding with their own, had very limited options. 

They use the latest research to find the most sustainable technical fabrics and smart materials available today. Additionally, matching this with beautiful, modern and feminine problem solving design – always giving equal importance to comfort and style. 

The first product line is a collection of luxurious 24h lounge dresses inspired by Nordic living, designed to look effortlessly cool and sensual. The dresses are made in the softest, most comfortable fibers available, with technical properties normally found in high quality active wear.

To read more about the brand and what inspired founder Anette Miwa Dimmen check out the website linked below.


Anette Miwa Dimmen from As We Are Now